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<journal-id journal-id-type="publisher">london-journal-of-humanities-and-social-science</journal-id>
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<journal-title>London Journal of Humanities and Social Science</journal-title>
</journal-title-group>
<issn publication-format="print">2515-5784</issn>
<issn publication-format="electronic">2515-5792</issn>
<publisher><publisher-name>JournalsPress</publisher-name></publisher>
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<article-id pub-id-type="doi">10.34257/LJRHSS226610UK</article-id>
<article-id pub-id-type="publisher-id">226610</article-id>
<title-group>
<article-title>From Roy Morgan Values Segments to cCC*: A Research Stream Draft for LJHRSS</article-title>
<subtitle>From Values Segments to cCC* Research Stream</subtitle>
</title-group>
<contrib-group>
<contrib contrib-type="author"><name><surname>Bitetto</surname><given-names>Colin Benjamin Paul</given-names></name><xref ref-type="aff" rid="aff1" />
</contrib>
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<aff id="aff1">Australian Association of Social Workers Melbourne Australia</aff>
<pub-date publication-format="electronic" date-type="pub" iso-8601-date="2026-06-24">
<day>24</day>
<month>06</month>
<year>2026</year>
</pub-date>
<volume>26</volume>
<issue>4</issue>
<abstract><p>This article develops a long-form research-stream argument from the supplied evidence packet. The central claim is that cCC* should be understood not as a free-standing conceptual invention, but as the proposed outcome of a staged research program that begins with a large Roy Morgan Values Segments evidence base and then reorganizes that empirical field through HYPERCUBE topology, AEIOUF dimensional ordering, and cCC*/NEWCON guardrails. The supplied pages show three things with unusual clarity. First, they identify an empirical base marked repeatedly at n = 327,119 and attributed to Roy Morgan Research. Second, they show that those data are not being left in raw market-segmentation form; they are redistributed into HYPERCUBE quadrants and four macro-zones repeatedly labelled becoming, bridging, building, and belonging. Third, they connect this remapping work to a visible publication stream associated with Benjamin and Levine on values segmentation, Benjamin and Bechervaise on entrepreneurship and behavioural differentiation, and Benjamin, Bitetto, and Bound on cCC*, AEIOUF, NEWCON, and behavioural economics. The article argues that the packet therefore supports a distinct LJHRSS research stream. In this stream, segmentation data provide the empirical field; HYPERCUBE provides a topological remapping architecture; AEIOUF provides the dimensional grammar; living-systems and mind-map pages provide mediating cognitive and relational pathways; entrepreneurial and turbulence pages provide the environmental conditioning; and cCC* names the coherencebearing and governance-relevant outcome of that reorganized field. The article concludes that the stream is sufficiently developed to justify a journal program of empirical, comparative, and longitudinal research into relational coherence under varying environmental conditions.</p></abstract>
<kwd-group kwd-group-type="author-generated">
<kwd>cCC*</kwd>
<kwd>AEIOUF</kwd>
<kwd>HYPERCUBE</kwd>
<kwd>Roy Morgan Values Segments</kwd>
<kwd>values segmentation</kwd>
<kwd>behavioural economics</kwd>
<kwd>entrepreneurship</kwd>
<kwd>NEWCON</kwd>
<kwd>relational governance</kwd>
<kwd>coherence.</kwd>
</kwd-group>
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<title>Full Text</title>
<p>This article extends earlier work on The Poetry of Social Work in response to an invitation to develop its  implications for a broader humanities and social sciences framework. It argues that the explanatory gap is  not closed by reduction, whether through neuroscience at the micro level or artificial intelligence at the  macro level, but is more fruitfully approached through a human-centred, living-systems, behavioural economics orientation. Read through Chalmers, Simon, Kahneman and Tversky, Thaler, and the  developing Benjamin–Anderson–Bitetto– Bound programme, the problem is reconfigured from one of  mechanism alone to one of enacted human agency under bounded conditions. The article proposes  CONSCIOUSING as the central term: not “consciousness” in its canonical substantive form, but the  human, deliberative, constructive gerund of considering chances, making Changes a step at a time, and  deciding with CHOICES*. This process is encoded in the critical agentive token &lt;cCC*&gt;, where life  begins as chances, becomes agentively worked through Changes, and culminates in CHOICES*, with the  asterisk denoting decision-points that close a given explanatory gap sufficiently for action to proceed.  Integrating behavioural economics with the AEIOUF Hypercube and the published empirical  contributions of Benjamin and collaborators, the paper argues that private experience remains irreducibly  private in its intrinsic character, yet leaves patterned public footprints in behaviour, commitment and  decision. In a turbulent world, human agency is therefore best understood not as sovereign mastery or  passive mechanism, but as the ongoing practice of consciousing through the bounded transitions of  &lt;cCC*&gt;.</p>
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