The Hawthorne Studies were transformed, when in July of 1929, after 1600 interviews, they halted the project, and changed their interviewing method from semi-structured and structured interviews they had called the 'direct approach to questioning' to the new 'indirect approach' in which people told their accounts and stories, without interruption, without the interviewer trying to herd the [storyteller] back so some a priori topics and sub-topics (Roethlisberger, Dickson, Wright, & Pforzheimer: 1939: 203). The indirect approach to what we (Boje & Rosile, 2019 in this book) now call 'conversational storytelling' was found to produce less social desirability effects. Instead of semi-structured interviews, the psychologists and psychoanalysts recommended a purposive conversation.