The digital space is a site for the emergence of new narratives through the interplay of cultural narrative in a blend of memes, emojis and flash fiction as a narrative technique. #The Matter is a digital narrative produced by netizens through the blending of cultural narrative and digital culture of remixing and mimicry to achieve humour in order to escape the climate of fear occasioned by the pandemic. Storytelling and literary consumption in its processes of preserving traumatised patients is therapeutic in nature. Situational humour performs the function of cognitive distraction from the suffocating climate of COVID-19. #Thematter is a social narrative of humour and acts as an escape for netizens who produced and consumed it. Through the application of the concept of humour this paper examines netizens trended narrative of #Thematter. It interrogates how netizens made use of cultural memory, emojis, blended with memes and flash fiction as a medium of distracting their fellow netizens from the Covid-19 pandemic with the fear and uncertainties that are associated with it. This paper claims that #Thematter makes use of simple high arousal social mimicked and remixed narrative without a complicated plot in the interplay of memes and flash fiction to pass the humorous contents across. This study adopts discursive to textual analysis and observes that #Thematter is an indigenous narrative re-appropriating cultural lived experience within the framework of humour.
The digital space is a site for the emergence of new narratives through the interplay of cultural narrative in a blend of memes, emojis and flash fiction as a narrative technique. #The Matter is a digital narrative produced by netizens through the blending of cultural narrative and digital culture of remixing and mimicry to achieve humour in order to escape the climate of fear occasioned by the pandemic. Storytelling and literary consumption in its processes of preserving traumatised patients is therapeutic in nature. Situational humour performs the function of cognitive distraction from the suffocating climate of COVID-19. #Thematter is a social narrative of humour and acts as an escape for netizens who produced and consumed it. Through the application of the concept of humour this paper examines netizens trended narrative of #Thematter. It interrogates how netizens made use of cultural memory, emojis, blended with memes and flash fiction as a medium of distracting their fellow netizens from the Covid-19 pandemic with the fear and uncertainties that are associated with it. This paper claims that #Thematter makes use of simple high arousal social mimicked and remixed narrative without a complicated plot in the interplay of memes and flash fiction to pass the humorous contents across. This study adopts discursive to textual analysis and observes that #Thematter is an indigenous narrative re-appropriating cultural lived experience within the framework of humour.