Access to information expands knowledge, increases learning abilities, gives innovative ideas, and thus strengthens the person to meet challenges. Information technology has passed through pre-mechanical, mechanical, electro-mechanical ages and is presently in the electronic age. During these ages, several technologies have been introduced which includes printing press, telegraph, telephone, radio, television, digital computers, mobile phones and the emerging artificial intelligence (big data, internet of things). The study examines the Rural Entrepreneurs awareness level towards the MSMEs Schemes. The schemes which were taken into consideration as factors in this study were Institutional Support, Marketing Support ,Infrastructure Support, Technical Support , Central Government Schemes ,State Government Schemes.