Pangasinan State University Data on the Implementation of the SUC Website

London Journal of Research in Management and Business
Volume | Issue | Compilation
Authored by Randy Joy M. Ventayen , NA
Classification: JEL Code: Z00
Keywords: NA
Language: English

The Pangasinan State University information website (psu.edu.ph) was redesigned last August 2016. Since then, the website is the main online source of information from the institution. Last June 2016, the rank of PSU website in region 1 compared to other SUC is ranked 6th with a global rank of around 9 million. Thus, this study was conducted to know the satisfaction and performance rating of the institutional website of Pangasinan State University for the SY 2016-2017 after it was redesigned. For the first part of the study, it uses survey as primary means to gather information from the online visitors, the researcher uses an online form to gather the data. It uses integrated sheets with pivot analysis for testing and data science analytical software RapidMiner to generate graphical presentation. On the second part of the study, Web analytics tools was used to visualized the performance of the website. The researcher extracted sessions from August 2016 to April 2017 to identify demographics of visitors from the historical data. The researcher also compared other SUC website rankings gathered from historical data for the last 3 months. The result of this study is expected to be good, but there is no perfect website that could satisfy everything that a visitor need. In this study, it identifies the needs for improvement and importance of maintenance such as continuous customer feedback for continuous improvement. This study is recommended to be continuous and include social media performance in the future study. This research fall under as NHERA-2 priority research areas in Education and Education Management.



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