Published On May 30, 2026
Journal Issue LJRHSS Volume 26 Issue 4

From Roy Morgan Values Segments to cCC*: A Research Stream Draft for LJHRSS

Dr. Colin Benjamin Paul Bitetto
Dr. Colin Benjamin Paul Bitetto
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Article Fingerprint
Research ID 66ZLD

Article in Press

This article is currently in the Just Accepted phase. The final published version may have formatting changes or additional corrections.

Abstract

This article develops a long-form research-stream argument from the supplied evidence packet. The central claim is that cCC* should be understood not as a free-standing conceptual invention, but as the proposed outcome of a staged research program that begins with a large Roy Morgan Values Segments evidence base and then reorganizes that empirical field through HYPERCUBE topology, AEIOUF dimensional ordering, and cCC*/NEWCON guardrails. The supplied pages show three things with unusual clarity. First, they identify an empirical base marked repeatedly at n = 327,119 and attributed to Roy Morgan Research. Second, they show that those data are not being left in raw market-segmentation form; they are redistributed into HYPERCUBE quadrants and four macro-zones repeatedly labelled becoming, bridging, building, and belonging. Third, they connect this remapping work to a visible publication stream associated with Benjamin and Levine on values segmentation, Benjamin and Bechervaise on entrepreneurship and behavioural differentiation, and Benjamin, Bitetto, and Bound on cCC*, AEIOUF, NEWCON, and behavioural economics. The article argues that the packet therefore supports a distinct LJHRSS research stream. In this stream, segmentation data provide the empirical field; HYPERCUBE provides a topological remapping architecture; AEIOUF provides the dimensional grammar; living-systems and mind-map pages provide mediating cognitive and relational pathways; entrepreneurial and turbulence pages provide the environmental conditioning; and cCC* names the coherencebearing and governance-relevant outcome of that reorganized field. The article concludes that the stream is sufficiently developed to justify a journal program of empirical, comparative, and longitudinal research into relational coherence under varying environmental conditions.

  • Classification

    LCC: HM1266-1271, DDC: 302.2, ANZSRC FoR: 4401, JEL: D91, ACM: J.4

  • Language

    en

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