Abstract
This paper aims to develop a conceptual framework for the management of advertisement standards in local governments in Malaysia and how it relates to industry??s compliance with advertisement regulations. In this paper a special case is considered on the practices of advertisement management by Petaling Jaya City Council (MBPJ), Selangor which is one of the local governments in Malaysia. Industry players in media industry in Petaling Jaya district involves mostly in application for advertisement business license, cleaning of advertisement, law enforcement, and advertisement permission and planning approval. In this study, there are two other factors that may also influence the level of industry??s ompliance with advertisement regulations, namely, technology platform provided by the Local Government for dissemination of advertisement regulations and guidelines and human resources capability of the Local Government in sharing the information pertaining to regulations and guidelines for industry players. From literature review, these two mediating factors seem to support the existence of the relationship between advertisement management and industry??s compliance with advertisement regulations. Since the study involving advertisement management and its relations with other possible factors is still at infancy stage, particularly in Malaysia, there is not much work done previously on this research issue in the literature. An empirical study on the strength of the relationships between the strategic factors considered in this study would give a more conclusive evidence which may help policy makers in the local government to come up with better guidelines and quality services related to the requirement for compliance with advertisement standards.
Conflict of Interest
The authors declare no conflict of interest.
Ethical Approval
Not applicable
Data Availability
The datasets used in this study are openly available at [repository link] and the source code is available on GitHub at [GitHub link].
Funding
This work did not receive any external funding.
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