Abstract
The study aims to assess the effectiveness of the retention polices in VIDEOCON and to suggest measures of improving the same. The data has been collected through questionnaire. Likert scale has been used to design questionnaire. The sample size is 25. Random sampling technique has been used in the study. The study finds that the four common parameters which affected the decision of the employees to join Videocon were salary, carrier advancement, corporate profile and job challenges. The four common parameters which affected the job profile were skills were effectively utilized, sufficient resources are available; work environment is safe, comfortable and appropriately equipped and management maintained consistent policies and practices. The five common parameters which affected the performance of the employees?? activities were satisfied with the co-workers, duties assign to them, opportunities for the advancement of their future, work culture and the openness to their suggestions. Most of the people working in Videocon held the different view about the factors which effected their decision to leave an organization, but most of the people felt that they left the organization due to better job prospects and carrier advancements.
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