Public Policy Issues, Ethics, and Roles of Marketing Research Concerns and Initiatives

Companies analyze customer information to understand customers better an ethical and social dilemma in the collection andanalys is of customer information; and ethical dilemma in the generation of customer insights with the application of neuromarketing. The methodology adopted is a conceptual analysis of these approaches. Companies and researchers find it easier to invade consumer privacy in the digital age. Companies strive to behave esponsibly by abiding by the laws and regulations enforced to protect customers. Addressing the issues promptly and effectively will allow companies to convince customers, to build effective customer relationships, and to achieve business excellence. Policymakers may be able to appreciate customer requirements and preferences better and formulate policies, rules, and regulations accordingly.

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The authors declare no conflict of interest.

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The datasets used in this study are openly available at [repository link] and the source code is available on GitHub at [GitHub link].

This work did not receive any external funding.