Abstract
Using the literature data method, field research method, and interview method to study the current situation of national sports consumption of Sanjiang “March 3” National Culture Tourism Festival in Guangxi minority areas, explains the origin and formation of national sports consumption from the perspective of national culture and explains the operation mechanism and development trend of national sports consumption from the perspective of economics with the marginal consumption tendency theory of Keynesian economics. The researchers has shown that national sports consumption originated from national sports or a national legend recognized by a specific nation, formed and developed in the needs of people’s material and cultural life, is the purest and most basic consumption, and is integrated into all fields of life; On the one hand, national sports consumption is restricted by the law of market economy, on the other hand, it still maintains relatively independent characteristics of its national culture development, which has dual functions and development trend of promoting market economy development and inheriting national culture. This paper suggests that we should prosper the national sports market, promote the national sports consumption, serve for increasing domestic demand and adjusting the industrial structure, inherit the national sports culture and provide the source power for the national sports consumption.
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