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Abstract
The aim of this paper is to explore the content and features of design language based on user evaluations and experiences. By analyzing user evaluations of different design language samples, the researcher examines the user understanding of different design languages in terms of visual design, interaction, usability, aesthetic appeal, and emotional effects, and explores user perceptions and preferences for design language. The paper uses an observational approach and focuses on user evaluations shared on authoritative product websites, extracting and summarizing important design language content from users' intuitive perceptions, usage experiences, and emotional effects. The results show that design language has significant influence on consumers in 12 main thematic features, which are increasingly important to modern consumers in design content. These 12 themes can provide reference for the development and application of design language, and offer guidance for enhancing
user experience.