Impacts of Big Data on the Decision Performance of Tunisian Companies: Quality and Efficiency of Decisions

In a context of globalization and increased competition, must navigate in increasing decision-making complexity. The emergence of big data offers a revolutionary opportunity by enabling unprecedented collection and analysis of information. This research explores how big data influences decision-making performance by examining their impact on the accuracy and relevance of decisions, as well as the reduction in the time needed to make them. The research includes a review of the literature, the presentation of a theoretical framework, the methodology used and a results analysis to provide practical and theoretic recommendations on the use of big data in decision-making.

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The authors declare no conflict of interest.

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The datasets used in this study are openly available at [repository link] and the source code is available on GitHub at [GitHub link].

This work did not receive any external funding.