Abstract
The municipality of Atlixco, in Puebla represents a good place to spend a weekend with friends or family, it is visited by both domestic and foreign tourists who enjoy a good climate almost all year round; this region is famous for its diverse flower production, gastronomy, cultural richness and historical monuments; factors that influenced to receive the appointment of Pueblo Mágico (Magic Village) in 2015, granted by the Secretaría de Turismo (SECTUR – Ministry of Tourism) as part of government policy. Therefore the interest in carrying out this study, whose objective is to publicize the economic and social impact that the emblem represents for this municipality, considering it from the point of view of entrepreneurs and citizens. The method that was applied was quantitative –descriptive; to carry it out, four population profiles were chosen (entrepreneurs, citizens, tourists and authorities) so that an equal number of information collection instruments were designed to obtain the precise perspectives of the different objects of study. The results of the surveys show that, six years after the functioning of the nomination, Atlixco has had some improvements, especially in the attention to tourism, the generation of temporary jobs and the progress of the infrastructure of the place; in the economic strewing, the sectors that benefited the most were business and commerce.
Keywords
NA