To Analyse the Consumers Level of Satisfaction Towards Hero and Bajaj two-Wheelers Performance

Purpose: The study aimed at analysing the level of customer satisfaction in Bajaj and Hero two-wheeler users in terms of a performance vehicle

Literature review: Customer satisfaction is the basis of developing a particular business plan. In the case of the two-wheelers industry, consumer's involvement is the most important area, which needs to be focused upon to ensure the required development of the planning. Both the famous two companies Hero and Bajaj gives focus on the structural development of business planning as part of ensuring business development goals.

Methodology:  Mixed methods research demands the purposeful mixing of methodologies for data collection, analysis, and interpretation. The utilisation of quantitative and qualitative research approaches is based on two essential principles: data confirmation and increased comprehension, previously, the purposeful application of research techniques in the examination of significant athletic events was rare.

Findings The study helps in analysing the various factors that are associated with achieving the success level of the customers. The finding of the study will also focus on the preference of most of the participants between the Hero and the Bajaj two-wheelers. The preference of the customers will also aid to understand the rationale for which the model that is preferred by the individual is mostly preferred. The benefits that the customers gain while using the product is most effective for achieving customer satisfaction.

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The authors declare no conflict of interest.

Not applicable

The datasets used in this study are openly available at [repository link] and the source code is available on GitHub at [GitHub link].

This work did not receive any external funding.